Author name: Wouter van Nierop

Since 2009, I have been active as an SEO specialist and have proudly helped more than a hundred companies to improve their search results. With a portfolio of approximately 500 websites of my own, I am responsible for various aspects such as SEO, content marketing, PPC advertising, analytics, conversion optimization and email marketing. My extensive experience allows me to follow the latest trends in the industry, and I am well informed about developments in the field of AI and automation. As your partner in digital growth, I offer you the expertise and strategies necessary to maximize your online visibility.

google-zero_click_resultaten

Zero Click High Conversion Content Marketing Strategy For Your Blog

How to Create High-Converting Content Now That Most Search Results Are Zero-Click? With the rise of AI chatbots like ChatGPT and Google’s rich snippets, users increasingly get instant answers directly in search results—without clicking through to websites. This means traditional SEO strategies are becoming less effective. However, you can still generate valuable leads—if you adapt […]

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mobile site

Do You Still Need a Mobile Website in 2025? The Complete Guide

Google Alert: If you’ve received warnings in Search Console about mobile usability issues, you’re not alone. In 2025, mobile optimization is more critical than ever for SEO and conversions. The State of Mobile in 2025 83% of global web traffic comes from mobile devices (Statista 2025) 4.8x higher conversion rates on mobile-optimized sites (Google Research

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SEO-authority

Google’s Evolution: From Backlinks to Fact-Checking in 2025

In 2025, Google’s ranking algorithm has undergone a revolutionary transformation. Where PageRank and backlinks once dominated, AI-powered fact-checking and quality indicators now take center stage. This article explores how these changes impact your SEO strategy. Google’s New Ranking Factors in 2025 Google now uses a combination of over 500 signals to rank pages, with these

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Google_Knowledge_Graph

Google Knowledge Graph Optimization in 2025: The Complete Guide

In 2025, Google’s Knowledge Graph has evolved into a sophisticated AI-powered knowledge network that connects entities, understands context, and delivers instant answers. Optimizing for Knowledge Graph visibility can drive 42% more organic traffic according to recent studies. What’s New in Knowledge Graph for 2025? 🔍 Multimodal Understanding: Now processes text, images, audio and video context

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Google-indexering-artikelen

Google Indexing: The Complete Guide to Getting Your Pages Found

If you’re investing time in writing blog posts or adding products to your eCommerce store to improve Google visibility, you should be very interested in getting your pages indexed. Otherwise, all your efforts are in vain. If your blog posts, products, or category pages aren’t indexed by Google, they can’t rank in search results. Why

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linkedin profiel optimalisatie

LinkedIn Profile Optimization: Outrank Competitors with AI-Driven Analysis

Why LinkedIn Profile Optimization Matters In today’s digital world, LinkedIn (connect with me on Linkedin) is the premier platform to stand out professionally and attract potential employers, clients, and business connections. For businesses and professionals alike, having a powerful, optimized profile with the right keywords is essential to stay ahead of the competition. Our LinkedIn

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affiliate link seo opmaak

Affiliate Links on Your Site? Google’s Rules for Link Formatting!

Key Questions Answered: Is adding “sponsored” tags good for SEO? Can you be penalized for improper affiliate linking? Why Proper Disclosure Matters Adding “sponsored” or “affiliate” tags is best practice for both SEO and legal compliance. 1. SEO Considerations Transparency: Google prefers clear disclosure of affiliate relationships. Link Attributes: Use either: rel=”sponsored” (recommended) rel=”nofollow” (acceptable)

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chatbot multitasking

AEO SEO: Optimizing for AI Search Queries

The digital landscape is rapidly evolving, and with the rise of artificial intelligence (AI) and answer engines like ChatGPT, Claude.ai, and Perplexity, it’s crucial to optimize your website for these new technologies. This article explores Answer Engine Optimization (AEO SEO) and how to implement techniques that optimize your website for AI, with the goal of

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traffic generatie

Local SEO Pages: More Website Traffic With Local SEO Strategy

Ultimate Guide to Local Landing Pages: Get More Customers with Targeted Keyword Strategies Want to generate more local leads and rank higher in Google? Local landing pages are one of the most effective SEO strategies for businesses looking to grow regionally. In this comprehensive guide, you’ll learn: ✅ How to build powerful local pages (with

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