Ultimate Guide to Local Landing Pages: Get More Customers with Targeted Keyword Strategies

Want to generate more local leads and rank higher in Google? Local landing pages are one of the most effective SEO strategies for businesses looking to grow regionally. In this comprehensive guide, you’ll learn:

• ✅ How to build powerful local pages (with examples)
• ✅ Which keyword combinations work best (SEO agency + city, niche keywords + region)
• ✅ How to create a silo structure for maximum SEO impact
• ✅ Why small towns (& long-tail keywords) are often underestimated

Part 1: Building Local Landing Pages (Step-by-Step)

Step 1: Choose the Right Locations

Don’t just focus on big cities – surrounding municipalities with 5,000+ inhabitants often have great potential.

Example (SEO agency):

• Major cities: Amsterdam, Rotterdam, Utrecht
• Smaller towns: Haarlem, Amstelveen, Almere, Hilversum

Step 2: Keyword Research by Region

Use a mix of:

1. Basic keywords (service + city) → “SEO agency Utrecht”
2. Conversion-focused keywords → “Hire SEO specialist Amsterdam”
3. Niche service keywords → “SEO for restaurants Rotterdam”

Part 2: Examples of Local Keyword Combinations

1. General SEO Services + City

• “SEO agency Amsterdam”
• “Search engine optimization Rotterdam”
• “SEO expert Utrecht”

2. Conversion-Focused Keywords

• “Outsource SEO The Hague”
• “SEO course Eindhoven”
• “How much does SEO cost in Groningen?”

3. Niche-Specific Services

• “SEO for restaurants Amsterdam”
• “Link building specialist Utrecht”
• “Local SEO for dental practices”

Part 3: How to Structure These Pages

Example: “SEO for Hospitality in Amsterdam”

URL: simpleseo.nl/seo-for-hospitality-amsterdam
Title (H1): “SEO Specialist for Restaurants & Cafés in Amsterdam”

Content structure:

1. Introduction
   “Want to attract more guests through Google? As an SEO specialist for hospitality in Amsterdam, we help restaurants, cafés and bars get more online reservations and visitors.”
2. Local USPs
   ✅ “Optimized menu pages for Google”
   ✅ “Local SEO for hospitality in Amsterdam Center, De Pijp & East”
   ✅ “Case study: [Amsterdam Restaurant X] +50% reservations”
3. Service area (include neighborhoods/suburbs):
   “We help hospitality businesses throughout Amsterdam, including: Jordaan, South, Westerpark and more.”
4. Internal links → Link to:
   – Main page “SEO for Hospitality”
   – Related local pages (“SEO for hotels Amsterdam”)

Part 4: Silo Structure & Internal Linking

How to avoid spammy-looking pages?

🔱 Main categories (service):
– /seo-for-hospitality/ → Main service page
– /local-seo/ → General explanation about local SEO

🔱 Local subpages:
– /seo-for-hospitality/seo-for-hospitality-amsterdam/
– /local-seo/local-seo-rotterdam/

Internal linking strategy:

• From local pages → Main pages (e.g. “See our general SEO services”)
• Between local pages (e.g. “Also active in Utrecht? See SEO for hospitality Utrecht”)
• Via footer/widget (“Our services in other cities: [list]”)

Part 5: Why Small Towns & Long-Tails Are Profitable

Most competitors only focus on big cities, while:

• Less competition in smaller towns (e.g. “SEO agency Hilversum”)
• Higher conversion rates (more targeted searches)
• Opportunity to dominate the “local pack” (Google Maps ranking)

Example long-tail successes:

• “SEO for physiotherapists in Haarlem”
• “Website optimization for local search results [city]”

Conclusion: A Scalable Local SEO System

1. Start with 3-5 key locations (major cities + 1-2 surrounding towns)
2. Expand with niche pages per industry + location
3. Optimize for conversions (local testimonials, clear CTAs)
4. Link smartly internally for better rankings